Business model

The core of Midsona’s operations is our mission to contribute to helping people live healthier lives.

To live up to this mission, Midsona closely follows how current trends in the area are reinforced or weakened, and how new trends arise.

The trends are analysed carefully so that the Midsona can develop various opportunities to meet changing consumer needs and new ones. The result is that Midsona continuously develops, acquires and nurtures successful brands with strong market positions and chooses the best channel strategy for each product.


The interest in health and well-being can be broken down into several trends that guide consumption patterns.

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Our market

Midsona has strong positions in the Nordic countries.

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