About midsona

Divisions

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Our divisions
Division facts
Our brands

Our divisions

Nordics
Sweden, Denmark, Norway, Finland
2,435 MSEK net sales in 2024
North Europe
Germany
910 MSEK net sales in 2024
South Europe
France and Spain
422 MSEK net sales in 2024

Division facts

Nordics
North Europe
South Europe
Division Nordics
65% of of total sales in 2024
Brands
Urtekram
Urtekram Nordic Beauty
Kung Markatta
Helios
Friggs
Earth Control
Earth Control
Markets
Sweden, Denmark, Norway, Finland
Key figures - Q1 2025
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
Division North Europe
24% of total sales in 2024
Sales channels
Key performance indicators
KPIs
2023
2022
Net sales
872
860
Net sales growth
1.4%
3.5%
EBITDA, before items affecting comparability
16
16
Depreciation/ amortisation and impairment
-38
-97
Operating profit/loss, before items affecting comparability
-22
-27
Items affecting comparability included in operating profit
9
62
Operating profit/loss
-31
-89
Operating margin
-3.6%
-10.3%
Brands
Davert
Markets
Germany
Key figures - Q1 2025
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
South Europe
11% of total sales in 2024
Brands
Happy Bio
Celnat
Vegetalia
Markets
France and Spain
Key figures - Q1 2025
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
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