About midsona

Divisions

ON THIS PAGE ↓
Our divisions
Division facts
Our brands

Our divisions

Stockholm Riddarholmen skyline at dusk with Riddarholmskyrkan church spire reflected in calm water
Map of Nordic countries highlighting Midsona Division North market covering Sweden, Norway, Denmark and Finland
Nordics
Sweden, Denmark, Norway, Finland
2,324 MSEK net sales in 2025
Berlin cityscape at night featuring the TV Tower, Spree river, and illuminated streets
Green silhouette map of Germany showing Midsona North Europe division market coverage
North Europe
Germany
934 MSEK net sales in 2025
Picturesque French village at twilight with stone bridges over a river and warm street lights
Map of Southern Europe highlighting Midsona Division South market covering France and Spain
South Europe
France and Spain
402 MSEK net sales in 2025

Division facts

Nordics
North Europe
South Europe
Map of Nordic countries highlighting Midsona Division North market covering Sweden, Norway, Denmark and Finland
Division Nordics
66% of of total sales in 2025
Brands
Urtekram Always Organic logo with floral wreath design in white on black background
Urtekram
Urtekram Nordic Beauty circular logo with botanical leaf illustrations on white background
Urtekram Nordic Beauty
Kung Markatta organic food brand logo with red sunburst, blue leaves, and Alltid Ekologiskt tagline
Kung Markatta
Helios brand logo with sunflower petal pattern surrounding the text, established 1969
Helios
Friggs brand logo with bold white text on red rounded rectangle with green border
Friggs
Earth Control green circular logo with farm illustrations, clouds, tractor, and windmill on black background
Earth Control
Gainomax brand logo in bold black lowercase lettering, Midsona sports recovery nutrition brand
Earth Control
Markets
Sweden, Denmark, Norway, Finland
Key figures - Q4 2025
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
Green silhouette map of Germany showing Midsona North Europe division market coverage
Division North Europe
24% of total sales in 2025
Sales channels
Midsona North Europe sales channel bar chart comparing grocery, health food, pharmacy, and food service for 2022 and 2023
Key performance indicators
KPIs
2023
2022
Net sales
872
860
Net sales growth
1.4%
3.5%
EBITDA, before items affecting comparability
16
16
Depreciation/ amortisation and impairment
-38
-97
Operating profit/loss, before items affecting comparability
-22
-27
Items affecting comparability included in operating profit
9
62
Operating profit/loss
-31
-89
Operating margin
-3.6%
-10.3%
Brands
Davert organic food brand logo with green text on yellow circle with flame swirl design
Davert
Markets
Germany
Key figures - Q4 2025
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
Map of Southern Europe highlighting Midsona Division South market covering France and Spain
South Europe
10% of total sales in 2025
Brands
Happy Bio organic food logo with red circle, ladybug icon, Fabricant en Auvergne depuis 1979
Happy Bio
Celnat French organic food brand logo in deep red with grain field and sun illustration
Celnat
Vegetalia brand logo in green cursive lettering with orange sun icon on white background
Vegetalia
Markets
France and Spain
Key figures - Q42025
Organic growth of types of brands
Product sales by type of brand
Net sales
Operating profit/loss, before items affecting comparability
Get regular updates about Midsona
Subscribe to get notifications when we release new press releases.
mfn-status-item mfn-sub-success mfn-success