Our brands

A selection of Midsona's products

Midsona offers strong proprietary brands together with client brands in order to form a strong and broad brand portfolio that is marketed both through various sales channels and to end-consumers. Five of these play a very central role in the Group's growth and account for a large portion of sales. These are Urtekram, Friggs, Dalblads, Naturdiet and Kung Markatta. The Tri Tolonen, Helios and Miwana brands are also prioritised..