Our brands

Midsona brands

Midsona offers strong proprietary brands together with client brands in order to form a strong and broad brand portfolio that is marketed both through various sales channels and to end-consumers. Eight of these play a very central role in the Group's growth and account for a large portion of sales. These are Urtekram, Kung Markatta, Davert, Helios, Friggs, Dalblads, Eskimo-3 and Naturdiet.