CEO and President since December 2007
Born: 1966. Education: Graduate in business administration and economics.
Previously chairman of the Board of Svensk Egenvård (The Swedish Self-care Organization), CEO of Cloetta Fazer Sweden and has held various positions in Procter & Gamble and Coca Cola.
Shareholding: 570,984 B shares (own), 450 B shares (family members) and
30, 000 warrants (2021/2024), 20,000 warrants (2022/2025)